I’m not weird, I’m limited edition.
How does a brand that’s been known as a formal wear brand, catering to a 9 to 5 white collared employee, change the game without losing it’s brand inheritance? By showing Nargis Fakhri the door and Deepika Padukone the design dossier.
What the former couldn’t do, the latter more than made up for with one headline-making move, co-creating the Van Heusen Limited Edition line. The ridiculously hot bod, screeching fans and effortless style come in as a bonus to the battlefield of the brands.
The limited edition collection boasts of coveted colours, silhouettes to stimulate style and fresh fabrics with borderline formality. The only upsetting bit, you might have to feature in your grandmum’s will to buy them (most of my narrations are exaggerated, fyi) but they are versatile enough to be worn if your best friend wants you to be their best man.
I was given the opportunity to do a review and feature of any of my picks from the collection and being a Van Heusen customer during my corporate days a few years back, I had to go back in there to check out whether the line is strictly formal, the collared shirt and black trousers kind or versatile enough for my current job which adheres to the dress code of my mood on a particular day. This literally, was my chance to explore VH clothing in a non-corporate world, explore I did and here’s how I styled a favourite piece in two ways. Also, a review of the collection after the images, you might want to read it because pay day has arrived.
I think VH has a very smart visual display in their store, the minute I parked my car, the first thing I spotted was this mint green blazer. Not any mint green but the freshest, like a colour developed from mint leaves grown in the alps and flown down in a helicopter to the Madura mills. It had to be my feature. While the blazer worn here is actually one size big for me, it fits like a boyfriend blazer and has a matching trouser (both pieces can be bought as separates too) which I think is the smartest move ever. But with the whole Pant suit trend going on, this made sense. My second outfit is just a change to a lace dress which also is one size bigger, those garments are selling out like tickets to a Metallica concert. I wore the blazer on top alongwith graphic heels and a brooch to keep the look very simple, very fashionably formal.
Wearng: Blazer, Trousers, Top, Shoes, Dress and Bag from Van Heusen, Brooch: Gifted.
On my face: Lakme CC cream, Lakme white eyeconic kajal, Maybelline hyper curl mascara, Maybelline 14 hour stay lipstick in Timeless Crimson and Inglot Lip crayon in No 12
The collection has a range of garments, from dresses to blazers to shirts, with a variety to pick from. The prints and cuts are quite international and the range of dresses will grab your attention from the minute you enter. From floral prints to bodycons with minimalistic embellishments, from suits to skirts, from figure hugging lace to empire-cut poly-georgettes, the collection suits every body type but it is meant only for the experimental employee. For someone with a strict dress code or a government profile, the regular collection might strike a musical chord. The collection is all about being fabulous and dressy at work.
While the colours and fabrics are quite the story, there’s a foreword to them. The finishing on a few of the pieces I found was not great and for the price you pay, these little threads popping out matter. The sizing of the shoes was a bit weird too, I wear a UK 6 and have never had trouble with my size but a uk 6 in Van Heusen could fit both my feet and face in it. Here, I had to go for a UK 4 which means, do not buy those as a gift for someone unless you can exchange them. I think with a more sincere pricing strategy, Van Heusen’s “youthful” collection could have actually had a younger audience hashtagging outfit of the day rather than restricting to a consumer base that is already unwilling or hesitant to experiment with their dressing. Overall, it’s a pretty decent collection, it has the oomph factor and a Deepika kind of dominance over the other formal wear brands out there.
I have to put in a special mention to the store help at the Van Heusen Indranagar outlet, they really are exceptionally nice and helpful and be sure to note the cordial outlook they maintain with you entire shopping experience. Nabajyoti in particular has always helped me out with my purchases and I’m glad that life in the store gets easy.
Photos by Sindhur Reddy
Take A Bow